Consulting by doing.
Strategies for profitable growth, developed together with your team and implemented until the impact shows in the numbers.
Three ways to impact
Select a service area to see its focus topics.
Profitable growth
Growth only pays off when it brings margin. I connect pricing, sales and competitive position into a strategy that adds up and that your organisation can carry.
Professional Pricing
Pricing strategy, price structures and terms that reflect customer value and protect margins for the long run.
Business Development
Systematically identifying, assessing and developing new markets, business areas and business models through to first revenue.
Competitive Strategy
Positioning, scenarios and wargaming: anticipating competitors' moves before they reshape your market.
Customer Loyalty
Customer retention and loyalty programmes that measurably increase repeat purchases and customer value.
Know-how that works on Monday
Practical seminars, workshops and facilitation for executives and teams. For two decades I have been a lecturer at Management Circle, and I also teach for Lecturio.
Negotiation Training
Preparation, tactics and deal structuring for demanding negotiations with key accounts and procurement.
AI for Management Processes
How executives use AI tools effectively and safely for analysis, planning and decision papers.
Business Development
Methods and tools to identify growth areas in a structured way and follow through on them.
Price Optimisation
Pricing fundamentals and tools that participants apply directly to their own portfolio.
Leadership on demand
When speed matters, I take on operational responsibility in your company or support your executives as a coach.
From practice: 18 months building a service pricing function from zero at a Swiss technology group, leading the internal expert team.
Head of Sales
Leading the sales organisation, securing key accounts and aligning processes firmly with results.
Managing Director
Interim leadership of companies or business units, including repositioning and an orderly handover.
Transformation in Critical Situations
Clear priorities, fast decisions and leadership when revenue, margin or the organisation are under pressure.
Interim Lead Negotiator
I lead your decisive negotiations, such as major tenders or framework agreements, as your negotiator on demand.
Building Pricing Management
Setting up the pricing function, processes and tools from scratch and handing them over to your team.
Ingmar P. Brunken
I know both sides of the table. In industry I was Head of Sales and Global Key Account Manager, responsible for up to €175 million in revenue. As a consultant I built and led the Strategic Pricing Group at Roland Berger and served as Director at Simon-Kucher & Partners.
Since 2012, Brunken Consulting has advised companies from mid-sized firms to large corporations, in Germany and internationally. My standard: concepts that hold up in implementation.
- 2012Brunken Consulting · Founder and Managing Director
- 2010KEYLENS AG · Managing Partner
- 2005Roland Berger · Principal, Head of Strategic Pricing
- 2003Simon-Kucher & Partners · Director
- 1999Roland Berger · Senior Project Manager
- 1994VAW Aluminium / Corus Group · Head of Sales, Global Key Account Management
Personal references
A selection of companies I have worked for in consulting and interim mandates.
- Alsecco
- Bayer
- Berge & Meer
- Biotronik
- Breuninger
- Carl Zeiss
- Condair
- Deutsche Telekom
- DHL
- Erste Group
- Europcar
- Evonik
- Fresenius
- Galp Energia
- Heidelberger Druckmaschinen
- Huber+Suhner
- Komerční banka
- medi
- Novelis
- Postbank
- Roche
- RWE
- SAP
- Siemens
- Sirona
- Slovenská sporiteľňa
- Société Générale
- Sparkassen-Finanzgruppe
- T-Systems
- Tente
- TUI
- Westag
Plus more than 200 further clients across industries and countries.
Let's talk about your project.
A first conversation is free of obligation. Call me or send me an email.